Marcardin Calligraphy

Rebranding and UI for Marcardin Calligraphy

Type of work

Branding, UI design

My client wanted a new look for her company. Something clean and simple, modern, yet timeless.

My role

Branding, UI design

Logo design

For the logo, I incorporated her handwriting to make it an eye-catching, elegant graphic.

Branding

New stationary was created to reflect the clean, new image of the brand.

Web redesign

More visually appealing with more interactivity and highlighting my clients beautiful work.

Before

After

Prototype

Final design

My goal for this project was to create something both easy to use, and visually stunning. I wanted to design something that was bold and stood out from the rest. Modern and classy, simple and clean. With minimal pages, intuitive navigation, her work is the star of the show, as it should be. She was very happy with the result, and said sales have gone up 34% since implementing the new design.

"You can't use up creativity. The more you use, the more you have."

— Maya Angelou